This week everyone’s favorite sports hero, Michael Jordan, is turning 50 years old. Jordan and Tinker, have impacted the fashion and sneaker world dramatically since 1985. Jordan's revenue to Nike, the state of Chicago, and his brand led companies to start looking at prospects at even the high school or younger level. Although they cannot sign a contract till their 18 these players wear shoes for the future sponsors hoping to become the next Jordan. To celebrate MJ’s 50th, this week ESPN will be reflecting on Jordan’s legacy, Yesterday they started with this segment “Gotta Be The Shoes”. The video shoes how Jordan's brand took off and changed the world of sponsors, shoe deals, and fashion for all pro athletes even today.
Wednesday, February 13, 2013
Jordan's 50th Birthday Week
This week everyone’s favorite sports hero, Michael Jordan, is turning 50 years old. Jordan and Tinker, have impacted the fashion and sneaker world dramatically since 1985. Jordan's revenue to Nike, the state of Chicago, and his brand led companies to start looking at prospects at even the high school or younger level. Although they cannot sign a contract till their 18 these players wear shoes for the future sponsors hoping to become the next Jordan. To celebrate MJ’s 50th, this week ESPN will be reflecting on Jordan’s legacy, Yesterday they started with this segment “Gotta Be The Shoes”. The video shoes how Jordan's brand took off and changed the world of sponsors, shoe deals, and fashion for all pro athletes even today.
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